- Asking ‘What’s OKX?’, the marketing campaign is OKX’s largest model funding up to now because it appears to realize crypto market share exterior of Asia
- Conceived with BBDO, ‘What’s OKX?’ options celebrities from Manchester Metropolis F.C., the McLaren Formulation 1 workforce, and the Australian Olympic workforce
- Watch the complete ‘What Is OKX’ marketing campaign video here
VICTORIA, Seychelles, Sept. 08, 2022 (GLOBE NEWSWIRE) — OKX, the world’s second largest crypto change by buying and selling quantity, right this moment introduced the launch of its ‘What Is OKX?’ world model marketing campaign.
With lower than 15% of merchants exterior of Asia conversant in OKX1, the corporate is introducing itself to the higher world market as some of the highly effective crypto buying and selling apps in a sequence of movies that includes Manchester Metropolis F.C. supervisor Pep Guardiola, McLaren Formulation 1 driver Daniel Ricciardo, and Olympic medalist Scotty James. The marketing campaign is underpinned by OKX’s plan to increase its buyer base past Asia, a market the place over 65% of merchants acknowledge the model as a crypto app1.
BBDO New York was enlisted to plan the ‘What’s OKX?’ marketing campaign, whereas the artistic was directed by visible comedy director Andreas Nilsson of Biscuit Filmworks. The marketing campaign is digital-first and shall be distributed by means of omnichannel media with a heavy concentrate on the enterprise and dealer communities. Media distribution will embody CNN, with OOH and an audio technique additionally being activated.
Haider Rafique, International Chief Advertising and marketing Officer, OKX, mentioned: “OKX was created to serve crypto merchants of all ranges throughout the globe. Up to now we have concentrated closely on only a few core markets, which has granted us an intimate understanding of what crypto merchants need and enabled us to construct what’s now the second largest crypto change by quantity. It’s now time to introduce OKX to the remainder of the world. Within the present local weather, buyers want an change that delivers a protected and accountable buying and selling platform, whereas additionally providing them a really broad vary of how to pursue their very own model of monetary liberty. Open entry to a paradigm-shifting world that brings the slicing edges of know-how and finance collectively to permit folks to create their very own futures—that is OKX. Take into account this marketing campaign our invitation to return and discover that world with us.”
Daniel Ricciardo, Formulation 1 driver, McLaren Racing, mentioned: “Crypto buying and selling has typically been perceived to be a guarded secret, benefiting solely early adopters or these financially linked. However wise crypto investing doesn’t require membership to a personal magic circle. The important thing to any involvement in crypto rests with training and accountable buying and selling. It’s been an ideal experience with the OKX workforce to date. I’ve learnt quite a bit and am wanting ahead to persevering with my very own crypto journey with them and enthusiastic about our future plans.”
To enhance the ‘What’s OKX?’ advert marketing campaign, OKX can also be launching a International Content material Competitors, giving YouTube and Twitter creators the prospect to share in a $100,000 USD prize pool as they discover artistic methods to share the OKX model with their audiences.
Providing a broad and highly effective array of buying and selling choices, OKX is on a mission to teach a era of accountable merchants because it empowers buyers in all places to determine monetary freedom in their very own manner. Regardless of having engaged in restricted advertising and marketing thus far, the corporate has established itself because the world’s second largest crypto change by quantity. ‘What’s OKX?’ is the corporate’s first concerted advertising and marketing funding because it appears to compete with different world exchanges within the broader crypto market.
In addition to the complete ‘What is OKX?’ campaign video, try OKX’s celeb forged on the set in a variety of behind the scenes movies beneath:
Sources
1. OKX world model survey, August 2022.
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About OKX
OKX is the second largest world crypto change by buying and selling quantity and a number one web3 ecosystem. Trusted by greater than 20 million world prospects, OKX is thought for being the quickest and most dependable crypto buying and selling app for buyers and professional merchants in all places.
As a high associate of English Premier League champions Manchester Metropolis FC, McLaren Formulation 1, golfer Ian Poulter, Olympian Scotty James, and F1 driver Daniel Ricciardo, OKX goals to supercharge the fan expertise with new monetary and engagement alternatives. OKX can also be the highest associate of the Tribeca Competition as a part of an initiative to deliver extra creators into web3.
Past OKX’s change, the OKX Pockets is the platform’s newest providing for folks trying to discover the world of NFTs and the metaverse whereas buying and selling GameFi and DeFi tokens.
To be taught extra about OKX, obtain our app or go to: okx.com
